Monday, March 30, 2015

Another preliminary glance at the Prentice Hall story: A big firm giving a big push

This story is still not guaranteed to appear, but I thought I’d give some early taste

[Edit 3/31/15. Edit 7/8/15.]
As always, there is stuff percolating in my own sphere of affairs for my two blogs, and I should have a short film review coming soon to this blog. I thought I would say something more about the possible Prentice Hall reminiscence that I mentioned in the just-prior post.

I am definitely taking my time with this, and I definitely would like to get to a point where I discuss the letters between myself and the freelancer (from 1998) I mentioned in the prior post. But I’m debating how much detail to go into on the wealth of activity leading up to these 1998 letters. There is great virtue in both alternatives of a detailed and a sketchy approach: the latter would be better for a blog (and most readers), and the former would actually be more suited to the content, which is an enormous area of freelance work over several months that made huge demands on the energy and time of a set of colorful people, which can pose some lessons for aspiring professionals today.


How do people see some publishing stories?

One of the problems I consider is that I never know how my stories of work for certain standard-type publishers will be received on my blog. (And it’s yet another reason I don’t allow blog comments: I could well imagine some responses would be totally off the wall, and annoying just to behold, never mind answering. It actually saves us all headaches if I prevent these.) When I wrote about my work for Jason Aronson, in a couple parts, over a year ago, I thought the account’s points should be pretty clear, the main one being that (along with being a good opportunity of a sort for me) Aronson was quite a cheap place to work for (and, in some practical respects, quite unreasonable). But some readers might have wanted to second-guess me left and right on some aspects of my story, which possibility I wondered about when I saw what variously-blooming interest the story generated over time.

The Prentice Hall story should be more unambiguous, but again, you never know how people will respond to it, especially since a lot of people who are laymen with respect to publishing seem to want to cling to ridiculous illusions they have about the industry (whether complimentary to it or not).

Here’s one example of a point people would need to get straight on--what it means for many workers on a project to be temps. At the PH project, myself, a few other of the proofreaders I was among, and plenty of “compositors” (layout, art-department people) were all temps. As it happened, this high school literature project, in terms of pages for textbooks being laid out for printing, was apparently usually done (in previous edition-years) by an out-of-house vendor. But this time, in 1997-98, it was being done in-house, meaning as a project conducted by PH itself, under supervision by staffers and with many temporary workers brought in. Now how this compared to previous similar projects of PH’s, I don’t know, but this one seemed unusual in involving a huge number of freelancers, a push to get done in a compressed timeframe, and (as had already been in place by the time we temps were involved) a big re-design of the textbooks (which as a general matter was done by staffers, not freelancers). The re-design aspect worked around the fact that there was a lot of content—selections from classical literature (stories, plays, poems, etc.)—being preserved from previous editions, while there were new reading selections put in, and (I believe) all the student-and-teacher-directed copy was written afresh—this copy comprised lessons spelled out in the book, questions, end-of-section tests, and marginalia in the teacher’s editions.

If that sounds like it was a fun project to be part of, it was, but what really struck you (and certainly shaped your ongoing work) was the volume of material, and how much room there was for error just because of the ambition (in terms of volume and time constraints) of the project. For instance, each textbook (for grades nine through 12) was about 1,000 pages; and each teacher’s edition was the same (because the TEs basically took all the student pages, and expanded the page size, on the extra space being all the teacher-exclusive marginalia). So you had a total of 8,000 pages. Now, from July through September 1997, there were three of us proofreaders in the “studio,” PH’s name for the production/art facility. The job of us proofreaders was largely layout-related (seeing if all the copy had flowed in right; if formatting of fonts, etc., was correct; and if colors of type was right—yes, these were four-color books; and generally, what we had to proofread for was sorts of things that meant our proofreading was more of a magazine-mentality type).

There were also proofreaders (and/or copy editors) in an editorial department (some staff and some freelance) that was functionally aligned with the studio (we all were downstairs in the facility), and there were more general-conception-type editors (who were, I think, almost all staffers) who were functionally more administrative, coming up with content ideas, liaising with outside contributors and/or such, and resolving complex content issues, who were located upstairs. This roughly describes the situation. So we studio proofreaders were among the more expendable workers, doing work that was a little more art-oriented than “nerdishly verbal,” but there were plenty of other types of editors around who were additional cooks to stir the broth. [Added 3/31/15: The cast-of-thousands and pell-mell approach of this project was such that, about two years later in maybe late 2000, when I worked as a freelancer under Dee Josephson, a veteran educational-publishing editor under whom I'd worked briefly as a staffer at TSI Graphics in 1999, she had the HS lit textbooks to do minor corrections and changes to, with TSI acting as an outside vendor for this. As an indication of how she found the project in its finished books, she was looking at a page spread in the teacher's edition for one grade, where a chart arrayed lesson points, and it was so busy and cluttered that she remarked, "Where do you put your eye?"--and coming from an editor who had once herself worked at Prentice Hall and who had her own eagle eye, this was a solid criticism.]

(By the way, though I had years of magazine experience early in the 1990s, I was gravitating toward more textual and trade-book-type editing by about 1997, and in fact I was doing detailed copy editing for a small company that spring that was of that textual type. Being roped into the PH work—which I took because it meant such a huge shot in the arm of work time and money—left me feeling there that I wasn’t being used there quite well; I should have been among the more textual editors there, but that’s not how I was brought  in to work there. This touches on an ethical/professional issue my fuller PH story should cover, whenever it happens.)


The point I’m getting at: How temps were used for such a project, and how publishing laypeople see temps

Now, if you just consider all this part of the picture, for management to have 8,000 pages—and keep in mind that various pages could come through in more than one iteration—come through the hands of three people was demanding at best, and doomed to mishaps at worst. (More broadly, there are other editorial situations, at other normal-type publishing companies over the years, that I could tell you about that show that sometimes being an editor is “doing the best you can” under conditions that are [on the management’s part] unrealistic at best and shamefully reckless at worst.)

Why weren’t more proofreaders gotten for the studio in this project? I don’t know. In fact, Mike, the one connected with the 1998 letters, was brought in—again, through a temp agency—in about early October 1997, and was with us the last three months [update 7/8/15: on doing further research for this series, I found Mike started only in early December 1997 and was with us two months, an important difference]. Four proofreaders, and still the work was like a big, ever-flowing waterfall of stuff we all had to be a bit manic (in our respective ways) to keep up with.

Anyway, the point I was originally getting at is that at least three of us editors—myself, Rebecca (who had started a few months before I did), and Mike—were all there through a temp agency. Penny, the other of us four who was basically the first among equals of us (not quite a supervisor), may have been employed directly by Prentice Hall (and, working over time on numerous projects, she had only started there about two years before Rebecca and I were there). The way Penny would talk about how things normally worked there (mind you, a lot of these details I only got reacquainted with in recent weeks, in looking over old papers and a journal), she usually had a fairly mundane time working there as a sort of freelance proofreader (she was actually a TV actress by usual trade), and when the PH high school literature project started, she (and maybe some managers above her) apparently thought it wouldn’t be such a monster, in terms of the need for proofreaders.

But it got evident as a monster pretty quickly by about July. A couple extra proofreaders (as I was told much later), one each at different times, were brought in earlier in the spring/summer, and quickly didn’t work out (one was kicked up into sales, where he apparently fit in [*snort*]). Then I eventually was brought in, and once I got worked into the pattern of work there, I apparently was a good, useful pair of hands, picking up a goodly amount of slack, for about three months before Mike was brought in for the final-push weeks.

Some might say: Aren’t temps underpaid dog-work types? I’ve talked about the nature of editors hired through temp agencies, or the slightly more sophisticatedly-conceived “placement agencies,” before (in mid-2012 on this blog). When special-skill workers are hired through temp/placement agencies (even lawyers can be hired through such agencies), it doesn’t mean the work is menial. And the pay can be pretty good.

But (in my experience) one thing that seems common to many arrangements of this type is that, with respect to your particular situation, there is maximization of the power and privileges of the client company that is using you (in this case, Prentice Hall) and of the temp agency itself (which is ironic, given how little work it actually does in the situation). And you yourself, the temp worker, are wedged between a lot of limits, generally speaking, even if the hourly pay seems to make up for this.

Actually, the temp agency that had me at PH—“Prime Time Staffing” (PTS)—did not position itself in the slightly snooty way (as for “creative workers”) that Horizon Graphics did by about 2001 (or even when I first dealt with it in 1994), or the way The Guy Louise Group did by the time I worked with it starting in 2004. PTS (in 1997-98) saw itself more as a regular temp agency…well, these experiences always have nuances worth analyzing, and PTS was amusing in its own right. A story for another time.

But for now, some blog readers who are under illusions about what temping is might say, “Oh, you were hired almost like some kind of day laborer, and then run ragged by handling 8,000 pages of work? Were you suckered?” Actually, being “suckered” was not the problem I would have focused on here, but there were some technical and ethnical paradoxes or problems that are worth looking at, in due time.

Anyway, that’s a start on the Prentice Hall story.


The virtues of big corporations (arguably speaking)

I had prefaced all this with talking about the PARCC test. I didn’t want people who are worked up by the PARCC to think I had any “inside info” at all specific to that. And my testimony might seem like an old war story from a quite-different time.

But what my story does present is that, when it comes to publishing—an area where typically you, the worker, deliver “cottage industry” skills, i.e., hands-on skills, no matter how big the employing company—the idea that a huge corporation can somehow provide a better product isn’t always true. Economies of scale? Money for fancy production? Big corporations might specialize in those, but when a project needs, in the view of anyone using his or her wits to assess it, time appropriate to do the good hands-on work--and as it turns out, the project at hand is so ambitious and hustled-through that it’s a minor miracle the product even comes out 80 percent acceptable--you have to question what value a big corporation provides (which seems often to be in default mode), other than some arrogant shoving of a huge product into final shape, complete with inevitable flaws.