Thursday, March 28, 2013

Getting bearings: My years working at a Playboy Hotel (1979-81), Part 1 of 2

[Edits done 4/1/13, important between asterisks. More edits 4/3/13 & 4/5/13.]

Subsections below:
Playboy was about image, for better or worse
A few initial extra points, including reference to famous writers
A quick stop to consider a Playboy-exploiting scene from a 1979 movie
Women working as Playboy Bunnies showed professionalism
The lessons for today posed by Playboy Bunnies
A nice theme ahead


Today, young people—not least, women—get a few laughs talking about Hugh Hefner as “the loin in winter,” around 90 and still putting on the old silk pajamas for some “men’s entertainment” with his latest wife, who is about one-quarter his age. Go ahead, have fun; I think he’s pretty ridiculous nowadays, too. But I have a few reasons for talking about my years working at a Playboy Hotel and Country Club, which was located in McAfee, New Jersey (the building is still there—long story what has become of it). I am proud of having worked there [see Part 2 for a qualification of this], particularly as I did simple busboy work; that was a good place for such work, for the tips you made on top of the below-minimum-wage pay, and when you were a student anticipating college and had to earn some money to pay for college, you were a fool to turn that kind of opportunity down.


Playboy was about image, for better or worse

Playboy—its day is past, of course—was also largely about image. One could probably do a pretty fancy essay on it here. Not only do I have a few points to make, drawing inferences (applicable to phenomena of today) from my own homely experience working there 30+ years ago, but there are a few points to make of a more general nature.

When I was still living in the Washington, D.C., area (I forget whether it was in 1984 or 1985), I stopped by the office of Phi Beta Kappa, which was several blocks from GWU, looking into possibly getting a job there. One of those wildly speculative tries, you know; the kind that would become the stock in trade of a freelancer I would be by the 1990s, where you are sending out resumes all the time, like routinely cast-out fishing nets that only rarely haul in a catch. Anyway, a rather elderly secretary looked at my resume, and made some snooty remark about my having worked at Playboy. I have always remembered this.

Among my possible retorts (which I saw fit not to make, then), see the first paragraph of this entry, concerning being practical about work when you were a student. Moreover, I would have added to her, Playboy was largely about image, and you seem to have been fooled by the image—thinking it is nothing but a seedy, disreputable place: a bordello, making exploitative fodder of women, about hedonism, not worth a true Cultural Pillar’s time. It was a business and, in my town at the time, a good place to work for a student.


A few initial extra points, including reference to famous writers

* You may have heard the remark made, “But Playboy magazine has good articles, too!” And of course, this wasn’t just a joke; it was a prime conduit for up-and-coming high-culture writers. Guess what two writers, greatly esteemed today, had some early items published in Playboy, in the late 1960s and early 1970s? (There may have been plenty of others.) Joyce Carol Oates and Garry Wills (a Playboy reference is not made with the Wikipedia bios for either of these writers). [For Web items showing instances of these writers' past work in Playboy magazine, see here for Oates and here for Wills (beware that some magazine cover[s] depicted may seem a bit salacious).]

* The people I worked with at Playboy—whether fellow busboys, managers, Bunnies, or regular-style waitresses—were all there to do a job. They ran the gamut in personality, professionalism, fun stories to tell, all else—just as at any other big employer. More to say on aspects of this, shortly.


A quick stop to consider a Playboy-exploiting scene from a 1979 movie

I hope to get to a review of the film Apocalypse Now Redux (2001; original film was 1979) before long. Among the many other things about that film that people can raise issue with, or appreciate (despite flaws), or both, is its portrayal of Playboy Bunnies. Now obviously Francis Ford Coppola in producer mode—or another producer on that film—arranged some deal with the Playboy corporation to use its logo and some company-specific ideas (like the Bunnies), with some money paid to the film, in return for giving the company some publicity, while also playing around with the company’s trademarks. So the Bunnies are shown—not just in what was probably Coppola’s sincere thematic attempt to catalog the way women are degraded by war enterprises, a cause for storytelling as old as “camp followers”—but in a way of making them seem bimbo-ish.

Of course, in the initial Hau Phat USO scene, rather spectacular at night, with the stage, band playing, and Bunnies dancing enticingly in “Americana”-type costumes (Indian, cowboy, etc.), they are there as temptations to the sex-starved soldiers in the audience. A riot of sorts ensues. “Yet another Vietnam-type mess,” the film seems to depict; let’s leave further discussion of that aside for now.

In the 2001 version of the film, the men on the PBR—Captain Willard, Chef, Clean, Lance, and the Chief—catch up with the Bunnies again (in daytime) when they come upon a military camp damaged by a typhoon, and two of the Bunnies are sheltered for the time being, one in a helicopter and the other in a dilapidated building—while the big Playboy helicopter stands idle within the camp. We are then treated to Chef initiating a good time with one Bunny, who used to work at Busch Gardens (note the many juvenile double entendres in this extended scene, with both Chef and Lance). Meanwhile, in another locale, Lance takes up with another Bunny, who seems in full dopey bimbo mode as she talks rather thirstingly about wanting to be recognized for her talent, and how she was exploited in some weird shenanigans where she had to hold some medals between her knees, etc. The scenes are well designed and photo’d—Coppola could always manage a visual treat—but the writing is a bit weak. But anyway, more than we saw at the nighttime stage scene, the Bunnies seem like Bimbo City. This even while Coppola also wanted to score one for lamenting the degradation of women by the War Machine.

I always have felt this rather slandered the idea of Playboy Bunnies. Maybe the Playboy corporation didn’t mind this at the time—filming was in 1976—because that played into the company’s wanting their hotels, where the Bunnies were commonly to be found, to seem like a Stately Pleasure Dome of Earthly Delights, including the idea of sex with a nubile young woman with bunny ears on her head (though such a thing would never come to pass).


Women working as Playboy Bunnies showed professionalism

A couple initial notes about what my work at Playboy was like, which would serve both this entry and a possible Part 2: First, the Playboy in McAfee, N.J., contained (along with its hundreds of hotel rooms) a number of different kinds of restaurants and/or bars, along with a clothing store, a sort of drugstore/variety concession, a swimming pool, tennis courts, and of course a golf course with the typical amenity of the “Pro Shop” (where the pros could raise a few cold ones). When I worked at the club, my “tenures” there, and locations, were as follows:

* from September 1979 to August 1980, *extending about a year's period that ended right before college* (Sept.-Dec. 1979, at the “Cabaret,” a sort of Catskills-like dinner club, where people ate a choice from a sort of limited, preordained menu of dinners, then saw live entertainment; Bunnies worked here; then, Jan.-Aug. 1980, the “Living Room,” an Italian-buffet restaurant of a stodgier kind, with standard waitresses and no Bunnies);

* a bit in December 1980 (at the Living Room);

* and again in May-August 1981 (this time at the Sidewalk Café, a place with hamburgers and such, and alcoholic drinks from a bar; Bunnies worked here, and this provided my richest experience of working with Bunnies).

Another preliminary note is that, as far as I recall and from a wide range of people, men and women alike, while there may have been occasional relatively juvenile talk about the Bunnies, by and large, people who worked there didn’t necessarily subscribe to the idea that women should have been “derogated” or what have you by the Playboy “Men’s Entertainment” ethos or the employment of the “Bunny” image in particular. Women who worked there, in particular, may not all have entirely liked it, but they went along with the business conceit, whether they were non-Bunny waitresses at the locations using such, or Bunnies themselves. And after all, the Playboy company was selling a sort  of “fantasy world” not unlike today’s Atlantic City or Las Vegas casinos, whether with scantily-clad waitresses or not.

In truth, the women who worked as Playboy Bunnies—as far as I could witness while a young worker there—were professionals doing a job, like anyone else. They ranged all over the map:

* a smart young woman who was the daughter of some corporate big wheel, who could engage customers in smart conversation, and hence got big tips;

* women more like Average Joes, maybe a stoner variety, or something else, who could do the Bunny thing well enough (and sometimes be bigger tippers to us busboys—we busboys did well when the Bunnies did well); and

* one woman (an anomaly) whose Bunny name was Daisy, who was very comely in bodily shape and not very bright (my high school friend Joe Coles said—and he was not far from the truth in this, and I’m not being mean to say this—that she “had three brain cells, and they were all disconnected from each other”; for me, it is not an easy “caricature” to say she was a somewhat cartoonish “dumb blonde”—I mean, she was nice enough, and I don’t think I’ve ever met someone like her since; and I don’t think her style was an act; and meanwhile, she was a very atypical example of who worked as a Bunny there). Daisy usually got big tips, probably because the salivating male customers were taken by her appearance and simple camaraderie.

But all these Bunnies were waitresses—of cocktails or otherwise. They took and filled orders, and handled payment with the cashier. They accepted tips. And as a regular practice, they gave us busboys who worked under them a percentage of their tips. Different women were differently generous, but by and large, when the Bunnies did well on a given day, we busboys did well.

There were strict rules at the club that no one was allowed to touch or otherwise deal with the Bunnies in any salacious manner—i.e., in a way that today would make an office-working woman want to cry “sexual harassment!” The Bunnies were all about corporate image, just as if you went to a McDonald’s and saw some shmoe there dressed up like Ronald McDonald. Men, of course (and whatever women who might be inclined), could ogle the Bunnies (just as they might at a waitress at today’s Hooters or the casinos that have waitresses dressed in a comely fashion). But clearly if some dork had a few too many highballs and groped a Bunny, he would be shown the door in no time.

The Bunnies wore costumes—of course, along with “ears” that were held up as a headdress of sorts—that looked from a distance like one-piece bathing suits, but they were actually on the bulky side, and had pockets for carrying things. I think they wore high-heel shoes—part of the image—but again, this was part of a costume.

There was also a “Bunny Mother”—a supervisor who worked with the Bunnies, while the latter all got dressed in their Bunny outfits in their special locker room. The “Bunny Mother” certainly didn’t wear a Bunny costume. The Bunny Mother—to the extent I understood what she did (other busboys there knew more about her, I think) had some supervisory function related to scheduling (and maybe did some level of coaching), and possibly addressed more normal workplace issues, etc. And the Bunny Mother, as I recall the one I knew about, did not look like a Bunny; she had more in common with Rosie the Riveter—and I recall she was hefty, too.


The lessons for today posed by Playboy Bunnies

I have thought numerous times over recent years that one difference between the women who worked as Playboy Bunnies in the late 1970s and some of today’s young female Turks in media companies is that the Bunnies knew they were doing a job. Today’s young Turks—I don’t know; I think they think they’re fighting the Good Fight for Women’s Rights, along with carting that mundane paperwork around. But if they remembered we are all in the office to, Number One, do a job, then they’d share something in common with the old Playboy Bunnies, which is that they are doing a job in line with the expectations of the company they work for. If a woman in 1979 was willing to portray a Bunny, to the (discreetly) horny looks of an occasional male customer, she would do this, with bemusement and a sense of safety. She knew the company rules would protect her. And she had income to earn, not some vapid ideal to raise a stink about, not quite appropriately within the context of normal company business.

You didn’t have women working then (at least as far as I saw) in an office setting as you might have today, a setting that has little in common with the old high-class Playboy country-club environs, and which may seem at first to have nothing to do with sex; and then—what do you know!—she’s being used to have her pretty face grease the rails in some greasier sales transaction.

As in, shall we say?, the seamier parts of today’s medical marketing, where, strangely, sex is used because, for an example, sometimes, the admin manning the computer “cockpit” at the conference table with the (my term) ad-agency pitch clique in a meeting where each side of the agency/client divide could see the other—well, that admin looks a bit like Bo Derek, and the dazzled (male) Big Pharma potential client says, “Sure, I’ll sign on the dotted line. You can have our business for our Baby Poison Sugar-Free Throat Lozenges.” (Fair balance: The paragraph contains a certain amount of satire.)


A nice theme ahead

Seriously, folks, I hope to return, when I have the right set of comments to make, to the theme of sex appeal used within the medical-advertising realm (whether in ads, or in the offices of the producing agencies). This is a very intriguing area. I’m sure numerous people with direct acquaintance with it could come at it from different angles in terms of evidence and evaluating viewpoints; but I think that in the aggregate, it would be an area with some pretty staunch views on what seems an absolutely unacceptable, or at least a highly questionable, “value.” I mean, sex appeal to sell medical interventions (to consumers), or ease transactions (amid insiders) on the obscure echelons of the industry: if that isn’t where American commercialism starts to get at its most perverse!