Friday, February 22, 2013

Marvin Center Days, Part 3 of 13: The personality and job-capacity nature of “C.J.,” Carolyn Jefferson

An early lesson in the “sales type” that students typically didn’t warm to

[Edits done 3/17/13. More edits 3/26/13.]

Subsections below:
Simple career-derived sources of my attitude toward C.J., and of other student managers’ attitudes
The nature of the MC, and C.J.’s job as I understood it then
C.J. as a sales-oriented type
The noxiousness of the sales mentality, as I’ve understood it in recent years, outside the MC
The MC’s mission, oriented to service, limited sales nonsense


“C.J.” is an interesting topic. She was probably the most puzzling or criticism-attracting functionary in the MC administration at the time, and a number of us underworkers—whether student managers, a staff lower-level weekend manager like me, or more long-term staffers—made critical comments about her (with or without varying levels or types of humor) as if she was a perpetually erratic character. Today, I think I understand more of what her job was about, but that’s because what she was supposed to do wasn’t something I was apt to fully understand due to how I’ve pursued my career over many years, and more generally it wasn’t something younger (student) workers were apt to understand due to their dedication to some notion of authenticity and to attention to detail.


Simple career-derived sources of my attitude toward C.J., and of other student managers’ attitudes

Fellow student managers’ views of C.J. would intrigue you, but I have to approach this from my angle first.

How did my own career direction affect my view of her? First, what I’m talking about wasn’t a consciously chosen direction: I mean (over the very long term, including well after my MC years) being a supportive “player” in a service or media-related entity whose preferred, and “defined by others,” capacity was largely in attending to behind-the-scenes, craft-oriented details.

When I started my “participation” in the arts in high school, particularly in “Stage Tech” as the department/semi-club was called, I wanted to participate in the putting on of a school play, but I knew I didn’t have the stuff for appearing on stage; partly for very entrenched personal reasons (which I would grow out of, in part), I wasn’t “front and center” material. And I grew quickly to value the role of working behind the scenes—helping construct scenery, moving pieces of scenery around during a play, helping with lighting details. This taught me an invaluable lesson in understanding that it took some noodges in the back, in the shadows, who did a lot of the dog work to make a show happen.

Anyone can appreciate this today when he or she sees 10 minutes of movie credits and realizes it took a lot of unsung craftspeople and behind-the-scenes types to make it possible for Daniel Day-Lewis or Meryl Streep to appear on screen at all. (And all this description of what I learned to value is something I can say in retrospect; by no means did I think, in 1982 or so, that I wanted a career mainly in technical or craft-level support for some form of the arts.)

For a wide array of student workers, working at the MC tapped the same propensities and sense of values. When you worked as a student manager, you provided a lot of technical backup for events that were happening there: meetings of clubs, karate groups practicing, dances, concerts, what-have-you. You had to set up a P.A. system, provide lights, attend to the fact that the arrangement of furniture that was specified in plan-like material you got at the start of your shift. This material was usually written out by Jim Pritchett, whose job description defined that he worked under C.J. Because all the student managers—most of whom were just students working a part-time job there, and most of whom had no intention of pursuing any sort of career at the MC—had to focus on, and came to value, this attention to detail, that shaped the set of values from which they would opt to criticize anyone in upper management who fairly routinely might have not come through entirely with their work in the issue at hand. And this explains how students’ authenticity and details-oriented sides came into play in criticizing C.J.


The nature of the MC, and C.J.’s job as I understood it then

Another factor that determined C.J.’s work was the nature of the MC. As I started to explain in the first installment of this series, the MC wasn’t just a student union, there only for serving students. It also hosted outside groups—regularly convening groups from outside the GWU system, but who may have had participants who were GW students (which I think, though I’m not sure, was the case with the several karate groups that regularly practiced there). It could host groups that had conferences, and even such an entity as a TV network that would host a live TV event there, as happened in 1985 with Ted Koppel’s special “Viewpoint” show that occasionally appeared under the umbrella of his regular Nightline show. So along with being a student union, the MC was a sort of conference center, or “convention hall” of a sort, that sought outside “customers” as well as served the students. This is roughly speaking, based on my experience of the place for years as an underworker. Whether this mixed function was used to help bring in revenue to the school (not just the MC), I’m not fully sure, but it wouldn’t surprise me. [Update on this last sentence: I can only speculate on the revenue-generating side of the MC, but it's possible some of it was for paying off the mortgage that could well have been taken out to pay for the construction of the MC.] 

C.J.’s role, as I was aware of it at the time, was as a sort of liaison of the administrative office to a variety of groups (within GWU or not) who might require certain accommodations—some arrangement of technical support, a use of a particular room or facility, or some measure of publicity or the like—and bring requests for these to C.J. in broad terms. C.J., in turn, would pass on the requirements to Jim Pritchett, who would essentially determine the specifics of what was needed. For night events (and even day ones, which I had much less exposure to), it was up to us student managers and assistant managers to execute the specifics’ being in place. [Update: Another problem was more within the details-oriented side of C.J.'s department: simple errors in scheduling of events. On occasion, two events could be scheduled for the same location at the same time, which was an obvious, embarrassing error. And we night managers were often the ones who had to rectify things here, when two groups might have been waiting to use the same space. This sort of problem was part of the rationale for getting a computer to handle scheduling at the MC. I'll say more about this in Part 13.]

In the abstract, this all seems pretty simple. But it’s amazing how many times this did not come off as it should. The most frequent problem, as I try to summarize a phenomenon from about 30 years ago (my memory slightly rusty), is that C.J. neglected to tell Jim Pritchett something, or didn’t follow through on some “customer” request, or made a “customer” some promise that couldn’t quite be fulfilled as requested (I’m a little unsure about this last one, but it seems to make sense in the context). Sometimes it was Jim P., working as he typically did during the day, who tried to iron out the problem if he became aware of it in time. But at least as frequently, we ground-level nighttime managers, when a “customer” group was there about to start an event and was looking for X that wasn’t there, had to work out the problems that C.J.’s negligence or mistakenness had wrought.

I remember that a number of us low-level types would talk about, “What [in general terms] did C.J. do? What was her job?” In such instances she was regarded as someone who bumbled a lot more often than one would have liked in her position. As a personality, she could be charming and good-humored, and other times she could be angry and cross. I think there was an extent to which you didn’t know at times whether you’d get the friendly C.J. or the angry one. She had certain quirks such as to preface her response (comprising a set of comments) to someone else, whether in a meeting or not, with “Two things:….” She was not an intellectual giant, but when she was on her game, she was capable enough. As I said in the first part, she was a single mother, so this may have played a role in some of her performance (though it wouldn’t have excused major errors).

It’s possible racism on the parts of a very few coworkers played a bit of a role in how (white) underworkers regarded her, but I don’t think this was terribly significant. One of the glorious things about the MC was that there was a wide range of ethnic and racial types there—who were working there, or present as students or others using the facilities—and we were in a cosmopolitan city like Washington, D.C., so there were generally no racist attitudes. In a university setting, it was a place in which to make the most of “It’s a small world, after all,” and realize “Everyone can get along.” And several staffers of the MC administration were Black, as was C.J. But also, some of the criticism of her, as I recall (it was usually “forbearing” or the like), came from her fellow Black administrative coworkers.


C.J. as a sales-oriented type

Today, I would say that what I did not appreciate about C.J., as a function of my level of understanding as a late-teen and early-twenty-something, and as I have learned about from witnessing many times since (at numerous employers long after the MC), is that she was a sales type.

If I were to say that a sales type was the following way—given to broad descriptions of what she can deliver; apt to give warmly delivered promises; presenting dazzle; really all about welcoming customers in (“and we’ll worry about the details later”)—this all would describe not only the sales mentality I’ve seen for years now, but it would describe C.J.

She had, you might say, a sort of impresario aspect to her role, even though she really was supposed to make arrangements for MC “customers” in terms of facilitating arrangement of specific provisions for them (AV support, furnishings, etc.). At times she seemed like a superfluous player in the administrative staff—though she would never have granted that—and yet she could be rather imperious asserting herself in her role, and sometimes showed that she didn’t have a (full) sense of humor about herself while others had one about her (others didn’t show this to her face, generally; and actually, some of the humorous attitudes were not the sort of thing she would have shared anyway). (It’s funny: as I write this, it seems to spell out a certain pattern of psychological deviancy, of a type I’ve encountered a little too often in the media world.)

There are two types of professionals I’ve witnessed in action in many instances, and never wanted to be: lawyers and salespeople. Lawyers comprise an interesting area: I almost went to law school—I was accepted to Boston University Law School and even got a partial scholarship to go (I say today still, the best career move I ever made was not to become a lawyer). And not only have I seen lawyers in action at town meetings many times, but over many years I have had to do my own legal work, in representing my interests in unemployment hearings, traffic court, municipal-government situations, a state Superior Court domestic abuse issue (where I was a witness), and a Superior Court lawsuit, among other things. I have written legal-type documents (such as letters with rigorously referred-to exhibits) to state government entities and federal government entities. I think it’s very important as an American citizen to learn how the legal system works to the extent you need to for your own purposes.

But I’ve also found that lawyers can be aloof, self-serving, self-congratulatory, and in general not “there” as much for someone like me who has encountered the type of problems I have repeatedly in New Jersey. So I both learn how to “be my own lawyer,” and respect the system and its ideals and purpose, and also have long-developed and solidly based contempt for how badly some lawyers can act sometimes—which in my mind happens a little too often in this society.

Lawyers, when they do their jobs right, are something to respect. My view of salespeople is much different. I think you have to know you want to do sales from an early age. It’s like becoming a minister or some kind of arts person where dedication becomes a major anchor for your pursuing the field at all. But, of course, the way sales roles are so often structured, a salesperson gets “immediate gratification” for making a sale: make a sale, and you get a commission, percentage, or whatever. No one does sales on shaky contingency or as a speculative venture.

And to me, a lot of sales types are glorified party animals and prom king-or-queen types, or not-so-secret drunks. I feel, if you are such a person and want to be in sales, go ahead. But I would never become that—and the older I get, the more I realize you can’t go into that field after you’ve been in the financially self-depriving minister-like field that I’ve been in so long.


The noxiousness of the sales mentality, as I’ve understood it in recent years, outside the MC

What is especially disturbing, to me, is not simply a matter of “to each his own” for a career: it is a matter of the tendencies or prerogatives of one style of work’s improperly infringing on those of a very different one. Particularly, what I mean is the sales mentality shaping an area of science—yes, science (such as in health care)—where craftsmanly care and strict attention to detail are paramount.

It has only been in recent years that the sales mentality’s being inimical to the type of values that my own decades-long line of work centers on has become particularly conspicuous. If you abstract the worst tendencies inherent in sales types vis-à-vis the “noodgy” values and prerogatives of a copy editor/proofreader, they would be these: (1) the tendency to make big promises, in very broad-brushed, sunny-skied terms, of what can be delivered to a client; (2) an almost pathological inattention to details, especially when attending to those details is crucial to what you would think the client would expect as implied by the big promises; and (3) a sort of contempt for the craft-level person who has to deliver in relation to all the details—an attitude that implies the craft person is an expendable little trained squirrel who might complain about the ludicrously unrealistic position he or she has been put in by the broader process put into motion by the big-promises sales type, but who “can always be replaced,” or who “fails to see the big picture, and [implicitly] remember the big numbers of money the account represents (which are so important to the company), and the imperatives of staying within budget”—all sorts of things that a details person—who has been in the field probably much longer than the more “newbie” sales types—can readily appreciate.

Where do you see this kind of cavalier, proto-delusional mentality among sales types, which seems to flout the good sense and gripes of the detail-level person? In medical advertising and promotions.

Here’s a metaphor from a whole different area. One time someone told me the semi-tragedy of how race horses are bred (whether she knew this as factual or it was just her interpretation as a layperson, I don’t know, but she seemed to know horses): the horses are bred to have lighter bones, so they can carry their weight at high speeds more easily, but of course they are also meant (bred and trained, I would assume) to have strong muscles. You get into a situation where the strong muscles and light bones are at cross-purposes, and this puts the horse at greater liability to break a leg or such. Hence the sad eventualities of race horses’ breaking legs seemingly more easily than we might expect.

Well, a medical-ad/promo firm is about the same: it is “bred” to have “strong sales muscles,” but it goes “light” on having (for given projects, in the crush of sudden arrangements) a realistic number of details/craft-level people, or in budgeting enough time for them to do their work; the net result is a tension (sometimes on the bitter side) between the sales types and the craft types. Guess whose prerogatives always seem to be defended, and who always (in the nearer term, at least) “wins”? The sales types. After all, these firms are all about sales, not about crafting durable, reliable products.


The MC’s mission, oriented to service, generally limited sales nonsense

The MC was not like this, in the sense that we managers who had to provide for student groups, outside organizations having special events, and so on knew that the details of what we did were essential, not frivolous. For student workers, being able to get the hands-on work done to criteria was about as expected and necessary as being able to bus the table if (in a random restaurant) you were a busboy, or serving the ice cream if your summer job had you do that at the shore. The Marvin Center was a considerably higher-tech, busier type of student job.

C.J., also, wasn’t so cavalier and contemptuous of us lower-level workers as sales types could be (as I would find many years later) in non-university, purely commercial advertising/promotion firms. I think she knew that she was as much “about” being part of the team that provided back-up for events as were those of us who set up the equipment, etc.

But her personality and her job as she saw it (both per her bosses and her own way of defining it) were about broader issues, and about “making a sale with a client/customer” in a sense. And in that regard, I understand her more now; but boy, there were still a lot of problems that emanated from her to us assistant managers, and this sort of problem I’ll return to when I discuss why I left the MC in later 1985 after about five years associated with the place (not counting two summer vacations).